Elisa Montaguti

Elisa Montaguti

Member of the Ph.D. board

Marketing

Position: Full Professor

PhD: London Business School, UK.

Selected Publications:

Elisa Montaguti;Scott A. Neslin;Sara Valentini, Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment, «MARKETING SCIENCE», 2016, 35, pp. 201 - 217 [Scientific article]

Elisa Montaguti ; Scott A. Neslin ; Sara Valentini, Do Marketing Campaigns Produce Multi-channel Buying and More Profitable Customers? A Field Test, in: Thought Leaders in Marketing Channels Conference, parigi, Groupe HEC, 2014, pp. 1 - 2 (atti di: Thought Leaders in Marketing Channels Conference, Parigi, 3-4 June) [Abstract]

Maria Cristina Cito ; Elisa Montaguti ; Alessandra Zammit ;, Identity Transition and Consumer Behavior, in: paradigm shifts and interactions, Valencia, Universitat de Valencia, 2014, 43, pp. 1 - 7 (atti di: Paradigm shifts and interactions, Valencia; Spain, June, 3-6) [Contribution to conference proceedings]

Scott A. Neslin; Kinshuk Jerath; Anand Bodapati; Eric T. Bradlow; John Deighton; Sonja Gensler; Leonard Lee; Elisa Montaguti; Rahul Telang; Raj Venkatesan; Peter C. Verhoef; Z. John Zhang, The interrelationships between brand and channel choice, «MARKETING LETTERS», 2014, 25, pp. 319 - 330 [Scientific article]

Elisa Montaguti; Alessandra Zammit, It is Not Me! So I Customize It!, in: 42th Emac Conference Proceedings, Istanbul, EMAC Proceedings, 2013, 42, pp. 1 - 7 (atti di: Lost in Translation: Marketing in an Interconnected World, Istanbul Technical University, 4-7 giugno 2013) [Contribution to conference proceedings]

Valentini S.; Montaguti E.; Neslin S. A., Decision Process Evolution in Customer Channel Choice, «JOURNAL OF MARKETING», 2011, 75 (6), pp. 72 - 86 [Scientific article]

Montaguti E.; Neslin S. A.; Valentini S., Does Multichannel Produce More Profitable Customer?, in: The Day After - Inspiration, Innovation, Implementation, BRUSSELS, M.M. Brencic, T. Dmitrovic, M. Lapanja, A. Senicar. Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011, pp. 340 - 345 [Chapter or essay]

Montaguti E.; Neslin S. A.; Valentini S., Does Multichannel Usage Produce More Profitable Customers?, in: Marketing Science Proceedings, HANOVER, MD, INFORMS, 2011, pp. 47 - 47 (atti di: Marketing Science Conference, Houston, Texas, USA, 9-11 June 2011) [Abstract]

A. Zammit; E. Montaguti, CONTEXTUAL CUES AND DESCRIPTIVE NORMS: DO PEOPLE STICK TO CONTEXT WHEN THEY KNOW WHAT OTHERS CHOOSE?, in: Advances in Consumer Research Volume 37, eds. Margaret C. Campbell and Jeff Inman and Rik Pieters, Duluth, MN : Association for Consumer Research., DULUTH, MN, eds. Campbell and Inman and Pieters, 2010, pp. 1 - 23 (atti di: “A World of Knowledge At the Point of Confluence.” The Association for Consumer ResearchAnnual North American ConferenceOctober 22 – 25, 2009Pittsburgh, PA, Pittsburgh, PA, USA, October 22 – 25, 2009) [Contribution to conference proceedings]

Montaguti E.; Neslin S.; Valentini S., Does Multichannel Usage Produce More Profitable Customers?, in: Crossplatform & Multichannel Customer Behavior, PHILADELPHIA, PA, Wharton Interactive Media Initiative, 2010, pp. 1 - 15 (atti di: Crossplatform & Multichannel Customer Behavior, Wharton School, Philadelphia, PA (USA), December 9-10, 2010) [Contribution to conference proceedings]

Valentini S.; Montaguti E.; Neslin S. A., The Impact of Customer Multichannel Choices on Revenues and Retention, in: Marketing Science Proceedings, HANOVER, MD, Informs, 2010, pp. 1 - 1 (atti di: Marketing Science Conference, Cologne, 16-19 Giugno) [Abstract]

E. Montaguti; A. Zammit, Contextual Cues and Socially Relevant Information: Are Consumers Sticking to Context When They Know What Others Choose?, in: Marketing & the Core Disciplines: Rediscovering References?, Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), 2009, May 26-29, Audencia Nantes School of Management, Nantes, France, p. 163., BRUXELLES, Helfer &Nicolas (eds.) Proceedings- 38th EMAC, 2009, pp. 1 - 5 (atti di: Marketing & the Core Disciplines: Rediscovering References?, Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), 2009,, Audencia School of Business Nantes - France, May 26-29 2009) [Contribution to conference proceedings]

Valentini S.; Neslin S.; Montaguti E., Customer Evolution in Sales Channel Migration., in: Festschrift Celebration in honor of John D.C. Little, ANN ARBOR, Informs, 2009, pp. 1 - 49 (atti di: Marketing Science- Festschrift Celebration in honor of John D.C. Little, Ann Arbor, Michigan, 6-7 Giugno 2009) [Contribution to conference proceedings]

S. Valentini; E. Montaguti; S.A. Neslin, Do Multichannel Customers Really Outperform? Retention, Revenues, and Multichannel Usage in a Contractual Setting, in: Proceedings of the Emac Conference, BRUSSELS, EMAC, 2009, 1, pp. 1 - 5 (atti di: EMAC Conference, Nantes (Francia), 26-29 Maggio 2009) [Contribution to conference proceedings]

S. Valentini; S.A. Neslin; E. Montaguti, Do Multichannel Customers Really Outperform? Retention, Revenues, and Multichannel Usage in a Contractual Setting., in: Marketing Science Proceedings, HANOVER, MD, INFORMS, 2009, pp. 234 - 234 (atti di: Marketing Science Conference, Ann Arbor, Michigan (USA), 4-6 Giugno 2009) [Abstract]

valentini S.; neslin a. s.; montaguti e., Customer Evolution in Sales Channel Migration, in: Marketing Science Proceedings, HANOVER, MD, INFORMS, 2008, pp. 32 - 32 (atti di: Marketing Science Conference, Vancouver, Canada, June, 12-14, 2008) [Abstract]

valentini s.; neslin s. a.; montaguti e., Customer evolution in sales channel migration, in: Marketing landscapes : a pause for thought; 37th EMAC Conference, 27-30 May 2008, University of Brighton, Brighton Business School, BRUSSELS, EMAC, 2008, pp. 1 - 5 (atti di: EMAC conference, Brighton, UK., 27-30 May 2008) [Contribution to conference proceedings]

M. Colucci; E. Montaguti; U. Lago, Managing brand extension via licensing: An investigation into the high-end fashion industry., «INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING», 2008, 25, pp. 185 - 198 [Scientific article]

Montaguti E.; Zammit A., The Evolution of Compromise Effect: The Moderating Role of Socially Relevant Information, in: Atti del V convegno annuale della società italiana marketing, "Mercati competitività e sviluppo sostenibile", Milano 2008, PARMA, Società Italiana Marketing, 2008, pp. 1 - 5 (atti di: V convegno annuale della società italiana marketing, "Mercati competitività e sviluppo sostenibile", Milano 2008, Milano, Italia, 3-4 Ottobre 2008) [Contribution to conference proceedings]

E. Montaguti; A. Zammit, The Evolution of Compromise Effect: The Moderating Role of Socially Relevant Information, in: Emac 2008 Proceedings, BRUXELLS, EMAC, 2008, pp. 1 - 5 (atti di: EMAC 2008 "Marketing Landscapes: A Pause for Thought" University of Brighton UK 27-30 May 2008, Brighton, UK, 27-30 May 2008) [Contribution to conference proceedings]

Zammit A.; Montaguti E., An analysis of time evolution of compromise effect: the moderating role of pioneering advantage and product category familiarity, in: European Advances in Consumer Research, s.l, EACR, 2007, 8, pp. 23 - 23 (atti di: EACR 2007 European Conference of the Association for Consumer Research, Milano, 10-14 luglio 2007) [Abstract]

E. Montaguti; M. Visentin, Are Physicians Just Learning or Also Forgetting about Drugs?, in: 2007 INFORMS Marketing Science Conference Proceedings, SINGAPORE, Informs, 2007, 1, pp. 32 - 32 (atti di: Manketing Science Conference, Singapore, 28-30 Giugno 2007) [Abstract]

a. zammit ; e. montaguti, New Product Entry: the Moderating Role of Compromise Effect on Pioneering Advantage, in: Atti IV CONVEGNO ANNUALE DELLA SOCIETA' ITALIANA MARKETING "IL MARKETING DEI TALENTI", PARMA, società italiana di marketing, 2007, pp. 1 - 23 (atti di: "IL MARKETING DEI TALENTI", Roma, 5-6 ottobre 2007) [Contribution to conference proceedings]

Zammit A.; Montaguti E., Time evolution of compromise effect: an analysis of the moderating role of pioneering advantage, in: EMAC 2007 Conference Proceedings, BRUXELS, EMAC, 2007, pp. 1 - 10 (atti di: European Marketing Conference, Reykjavik University, 22-25 maggio 2007) [Contribution to conference proceedings]

Montaguti E. ; Orsingher C., Customer Satisfaction ed Eterogeneità delle Preferenze: Il Contributo dei Modelli Mistura, «MERCATI E COMPETITIVITÀ», 2006, 4, pp. 137 - 154 [Scientific article]

E.Montaguti ; A. Zammit, Dynamic Analysis of Compromise-Effect: the Role of Attribute Number, in: Emac Conference Proceedings, BRUXELS, EMAC, 2006, pp. 1 - 7 (atti di: European Marketing Conference, Athens, 24-27 May 2006) [Contribution to conference proceedings]

E.Montaguti ; B.G.S. Hardie, Il Posizionamento dei Marchi a Bassa Quota di Mercato: un’Analisi Multi-Categoria”, «MERCATI E COMPETITIVITÀ», 2006, 4, pp. 19 - 37 [Scientific article]

E.Montaguti; M. Colucci; U.Lago, Make or License Decisions: Assessing the Role of Transaction Cost Economics and Product Category Similarity within Firm Boundary Decisions,”, in: Egos, s.l, Egos, 2006(atti di: EGOS, Bergen Norway, 6-8 July 2006) [Contribution to conference proceedings]

E. Montaguti; P. Stern; M.Visentin, Medical prescribing behavior: the role of generics, in: Marketing Science Conference Proceedings, ATLANTA, Informs, 2005, pp. 1 - 2 (atti di: Informs Marketing Science Conference, Atlanta, June 16-19) [Abstract]

M. Colucci; U.Lago; E.Montaguti, When Should Firms License Their Brands ? An Empirical Investigation on Governance Structure, in: EMAC Proceedings, MILANO, EMAC, 2005, pp. 1 - 6 (atti di: EMAC Conference, Milano, 24-27 May 2005) [Contribution to conference proceedings]

Elisa Montaguti, Donations, Pricing and Country of Origin Effect: An Empirical Analysis, in: 33rd EMAC Conference Proceedings, MURCIA, EMAC, 2004, pp. 1 - 5 (atti di: EMAC Conference, Murcia, Spain, 18-21/05/2004) [Contribution to conference proceedings]

MARZOCCHI G.; MONTAGUTI E., Marketing e sviluppo di nuovi prodotti, in: SOBRERO M., Innovazione tecnologica e gestione di impresa, BOLOGNA, Il Mulino, 2004, pp. 37 - 60 [Chapter or essay]